{"id":3275,"date":"2026-09-24T09:44:47","date_gmt":"2026-09-24T07:44:47","guid":{"rendered":"https:\/\/cheerscz.com\/?p=3275"},"modified":"2026-10-09T19:48:41","modified_gmt":"2026-10-09T17:48:41","slug":"ticha-zmena-ceskeho-craftoveho-piva","status":"publish","type":"post","link":"https:\/\/cheerscz.com\/cs\/2026\/09\/24\/ticha-zmena-ceskeho-craftoveho-piva\/","title":{"rendered":"TICH\u00c1 PROM\u011aNA \u010cESK\u00c9HO CRAFTOV\u00c9HO PIVA"},"content":{"rendered":"
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NEXT READ 003 \u00b7 ZICHOVEC<\/p>\n\n\n\n

TICH\u00c1 PROM\u011aNA \u010cESK\u00c9HO CRAFTOV\u00c9HO PIVA<\/h2>\n\n\n\n

Jak odklon Zichovce od lahv\u00ed ukazuje mnohem v\u011bt\u0161\u00ed zm\u011bnu, kter\u00e1 pr\u00e1v\u011b prob\u00edh\u00e1 v \u010desk\u00e9m craftov\u00e9m pivu.<\/h2>\n\n\n\n
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Article 003<\/strong><\/p>\n\n\n\n

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ZICHOVEC<\/strong>
Obaly, zm\u011bna
a \u010desk\u00fd craft<\/p>\n\n\n\n

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2019<\/strong>
Prvn\u00ed pivo v plechovce<\/p>\n\n\n\n

\u2193<\/p>\n\n\n\n

LAHVE + PLECHOVKY<\/strong>
Oba form\u00e1ty vedle sebe<\/p>\n\n\n\n

\u2193<\/p>\n\n\n\n

DNES<\/strong>
Lahve postupn\u011b miz\u00ed<\/p>\n\n\n\n

\u2193<\/p>\n\n\n\n

CO BUDE D\u00c1L?<\/strong>
Nov\u00e1 st\u00e1\u010dec\u00ed linka<\/p>\n<\/div>\n\n\n\n

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V Zichovci je spousta plechovek.<\/p>\n\n\n\n

Stoj\u00ed naskl\u00e1dan\u00e9 na palet\u00e1ch vedle st\u00e1\u010dec\u00ed linky a \u010dekaj\u00ed na napln\u011bn\u00ed. Dal\u0161\u00ed jedna za druhou proj\u00ed\u017ed\u011bj\u00ed linkou a m\u00ed\u0159\u00ed k tomu, aby se z nich stalo dal\u0161\u00ed pivo Zichovec.<\/p>\n\n\n\n

Rozhl\u00e9dn\u011bte se po lahv\u00edch a \u017e\u00e1dn\u00e9 nenajdete.<\/p>\n\n\n\n

Nen\u00ed to n\u00e1hoda.<\/p>\n\n\n\n

Prvn\u00ed pivo do plechovky sto\u010dil Zichovec v roce 2019. Dnes u\u017e pivovar do lahv\u00ed nest\u00e1\u010d\u00ed v\u016fbec.<\/p>\n\n\n\n

Kdy\u017e jsme Zichovec nav\u0161t\u00edvili, sedli jsme si s Martinem Urbanem, CEO a vrchn\u00edm sl\u00e1dkem, a zeptali se ho, kdy toto rozhodnut\u00ed padlo.<\/p>\n\n\n\n

Uk\u00e1zalo se, \u017ee \u017e\u00e1dn\u00fd konkr\u00e9tn\u00ed okam\u017eik neexistoval.<\/p>\n\n\n\n

\u017d\u00e1dn\u00e9 velk\u00e9 ozn\u00e1men\u00ed. \u017d\u00e1dn\u00e9 n\u00e1hl\u00e9 zavr\u017een\u00ed lahv\u00ed.<\/p>\n\n\n\n

D\u011blo se to postupn\u011b.<\/p>\n\n\n\n

A mo\u017en\u00e1 pr\u00e1v\u011b proto je tenhle p\u0159\u00edb\u011bh zaj\u00edmav\u00fd.<\/p>\n\n\n\n

Proto\u017ee se n\u011bco zm\u011bnilo i mimo Zichovec. Kdy\u017e dnes vejdete do obchodu s \u010desk\u00fdm craftov\u00fdm pivem, plechovka u\u017e nep\u016fsob\u00ed nijak neobvykle. Obal, kter\u00fd m\u011bl kdysi \u00fapln\u011b jinou pov\u011bst, se stal b\u011b\u017enou sou\u010d\u00e1st\u00ed \u010desk\u00e9ho craftov\u00e9ho piva.<\/p>\n\n\n\n

Co se tedy zm\u011bnilo?<\/p>\n\n\n\n

CHV\u00cdLI D\u00c1VALY SMYSL OB\u011a VARIANTY<\/h2>\n\n\n\n

N\u011bjakou dobu vedle sebe fungovaly lahve i plechovky. St\u00e1\u010det stejn\u00e9 pivo do dvou r\u016fzn\u00fdch obal\u016f ale p\u0159in\u00e1\u0161elo vlastn\u00ed komplikace.<\/p>\n\n\n\n

Dva typy obal\u016f znamenaly v\u011bt\u0161\u00ed slo\u017eitost. V\u00edce skladovac\u00edho prostoru. V\u00edce rozhodov\u00e1n\u00ed o tom, kolik piva sto\u010dit do ka\u017ed\u00e9ho z nich.<\/p>\n\n\n\n

Z\u00e1rove\u0148 rostla popt\u00e1vka po plechovk\u00e1ch.<\/p>\n\n\n\n

Zichovec p\u0159estal lahve pou\u017e\u00edvat zhruba v dob\u011b, kdy p\u0159edstavil svou novou vizu\u00e1ln\u00ed identitu. Martin n\u00e1m ale \u0159ekl, \u017ee za t\u00edmto rozhodnut\u00edm nest\u00e1l jeden konkr\u00e9tn\u00ed d\u016fvod.<\/p>\n\n\n\n

Byla to kombinace n\u011bkolika v\u011bc\u00ed.<\/p>\n\n\n\n

A jedna z nich nem\u011bla nic spole\u010dn\u00e9ho s t\u00edm, jak obal vypadal.<\/p>\n\n\n\n

\u0160lo o pivo uvnit\u0159.<\/p>\n\n\n\n

PLECHOVKA NEN\u00cd AUTOMATICKY LEP\u0160\u00cd<\/h2>\n\n\n\n

Kdy\u017e se zept\u00e1te, jestli jsou plechovky pro pivo lep\u0161\u00ed, sv\u00e1d\u00ed to k hled\u00e1n\u00ed jednoduch\u00e9 odpov\u011bdi.<\/p>\n\n\n\n

Martinova odpov\u011b\u010f byla mnohem m\u00e9n\u011b jednozna\u010dn\u00e1.<\/p>\n\n\n\n

Plechovka sama o sob\u011b automaticky nezaru\u010duje lep\u0161\u00ed pivo. Z\u00e1le\u017e\u00ed na procesu st\u00e1\u010den\u00ed.<\/p>\n\n\n\n

K jedn\u00e9 v\u011bci se Martin b\u011bhem rozhovoru opakovan\u011b vracel. Ke kysl\u00edku. Pokud je pivo spr\u00e1vn\u011b sto\u010den\u00e9, plechovky mohou pomoci udr\u017eet kontakt s kysl\u00edkem na velmi n\u00edzk\u00e9 \u00farovni.<\/p>\n\n\n\n

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\"KYSL\u00cdK ZAB\u00cdJ\u00cd PIVO.\"<\/p>\n\n\n\n

Martin Urban<\/strong><\/p>\n\n\n\n

CEO a vrchn\u00ed sl\u00e1dek, Zichovec<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ochrana piva byla sou\u010d\u00e1st\u00ed \u00favah Zichovce, ale nebyla jedin\u00fdm d\u016fvodem. Jak Martin vysv\u011btlil, d\u016fvody pro \u00fapln\u00fd odchod od lahv\u00ed sahaly mnohem d\u00e1l ne\u017e k samotn\u00e9mu st\u00e1\u010den\u00ed.<\/p>\n\n\n\n

Debata tak nen\u00ed ani tak o volb\u011b mezi hlin\u00edkem a sklem, jako sp\u00ed\u0161 o tom, jak\u00fdm zp\u016fsobem se pivo v\u016fbec st\u00e1\u010d\u00ed.<\/p>\n\n\n\n

Samotn\u00e1 kvalita piva ale st\u00e1le nevysv\u011btluje, pro\u010d byl Zichovec ochotn\u00fd lahve \u00fapln\u011b opustit.<\/p>\n\n\n\n

Odpov\u011b\u010f mus\u00edme hledat kolem piva.<\/p>\n\n\n\n

Doslova.<\/p>\n\n\n\n

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PAK JE TU V\u0160ECHNO KOLEM PIVA<\/h2>\n\n\n\n

Lahev je t\u011b\u017ek\u00e1.<\/p>\n\n\n\n

Jedna lahev sama o sob\u011b nemus\u00ed p\u016fsobit nijak v\u00fdznamn\u011b. Kdy\u017e ale jej\u00ed v\u00e1hu vyn\u00e1sob\u00edte po\u010dtem palet, rozvoz\u016f a tis\u00edc\u016f litr\u016f piva, za\u010dne to b\u00fdt \u00fapln\u011b jin\u00fd v\u00fdpo\u010det.<\/p>\n\n\n\n

Martin n\u00e1m \u0159ekl, \u017ee samotn\u00e1 plechovka je levn\u011bj\u0161\u00ed ne\u017e lahev, ale v\u011bt\u0161\u00ed ekonomick\u00e1 v\u00fdhoda spo\u010d\u00edv\u00e1 v logistice.<\/p>\n\n\n\n

Plechovky v\u00e1\u017e\u00ed v\u00fdrazn\u011b m\u00e9n\u011b. Zab\u00edraj\u00ed m\u00e9n\u011b m\u00edsta. Na jednu paletu se vejde v\u00edce piva. Snadn\u011bji se skladuj\u00ed i p\u0159epravuj\u00ed a cestou nav\u00edc nehroz\u00ed takov\u00e9 riziko rozbit\u00ed.<\/p>\n\n\n\n

Svou roli tu hraje i dopad na \u017eivotn\u00ed prost\u0159ed\u00ed. Srovn\u00e1n\u00ed ale nen\u00ed tak jednoduch\u00e9, abychom mohli \u0159\u00edct, \u017ee plechovky jsou v\u017edy udr\u017eiteln\u011bj\u0161\u00ed ne\u017e lahve.<\/p>\n\n\n\n

Pro Zichovec je d\u016fle\u017eit\u00e1 hmotnost a efektivita p\u0159epravy. Hlin\u00edk je velmi dob\u0159e recyklovateln\u00fd a mo\u017enost p\u0159epravit v\u00edce piva s men\u0161\u00ed hmotnost\u00ed obal\u016f d\u00e1v\u00e1 vzhledem k fungov\u00e1n\u00ed pivovaru smysl.<\/p>\n\n\n\n

A pak je tu n\u011bco, co d\u0159\u00edve \u010di pozd\u011bji za\u010dne chyb\u011bt ka\u017ed\u00e9mu rostouc\u00edmu pivovaru.<\/p>\n\n\n\n

M\u00edsto.<\/strong><\/p>\n\n\n\n

UVOLNIT M\u00cdSTO PRO TO, CO P\u0158IJDE D\u00c1L<\/h2>\n\n\n\n

Zichovec pl\u00e1nuje novou st\u00e1\u010dec\u00ed linku na plechovky s pasteriza\u010dn\u00ed jednotkou.<\/p>\n\n\n\n

A tahle technologie pot\u0159ebuje sv\u00e9 m\u00edsto.<\/p>\n\n\n\n

Ponechat st\u00e1\u010dec\u00ed linku na lahve kv\u016fli obalu, kter\u00fd u\u017e pivovar nepova\u017eoval za z\u00e1sadn\u00ed, by znamenalo v\u011bnovat cenn\u00fd prostor n\u011b\u010demu, co se vyu\u017e\u00edvalo \u010d\u00edm d\u00e1l m\u00e9n\u011b.<\/p>\n\n\n\n

Jej\u00edm odstran\u011bn\u00edm vznikne m\u00edsto pro to, co p\u0159ijde d\u00e1l.<\/p>\n\n\n\n

V t\u00e9to \u010d\u00e1sti p\u0159\u00edb\u011bhu je jeden mal\u00fd detail, kter\u00fd n\u00e1m utkv\u011bl v pam\u011bti.<\/p>\n\n\n\n

Kdy\u017e u\u017e Zichovec svou starou st\u00e1\u010dec\u00ed linku na lahve nepot\u0159eboval, pokusil se ji prodat.<\/p>\n\n\n\n

Naj\u00edt kupce nebylo snadn\u00e9.<\/p>\n\n\n\n

T\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd pivovar o ni nem\u011bl z\u00e1jem.<\/p>\n\n\n\n

Je to jen jedno za\u0159\u00edzen\u00ed z jednoho \u010desk\u00e9ho pivovaru, tak\u017ee by bylo snadn\u00e9 p\u0159ikl\u00e1dat tomu p\u0159\u00edli\u0161 velk\u00fd v\u00fdznam. P\u0159esto je v p\u0159\u00edb\u011bhu o m\u011bn\u00edc\u00edch se zp\u016fsobech balen\u00ed piva st\u00e1\u010dec\u00ed linka, kterou t\u00e9m\u011b\u0159 nikdo necht\u011bl, pom\u011brn\u011b v\u00fdmluvn\u00fdm detailem.<\/p>\n\n\n\n

Kdyby dnes Zichovec vznikal \u00fapln\u011b od za\u010d\u00e1tku, Martin n\u00e1m \u0159ekl, \u017ee by \u0161li rovnou do plechovek.<\/p>\n\n\n\n

PLECHOVKA M\u011aLA PROBL\u00c9M S POV\u011aST\u00cd<\/h2>\n\n\n\n

Zm\u011bna obalu ale byla jen \u010d\u00e1st\u00ed p\u0159\u00edb\u011bhu. D\u016fle\u017eit\u00e9 bylo tak\u00e9 to, jak \u010de\u0161t\u00ed piva\u0159i plechovku v\u016fbec vn\u00edmali.<\/p>\n\n\n\n

Martin \u010d\u00e1st tohoto pohledu spojuje s devades\u00e1t\u00fdmi lety. Pamatuje si, jak velk\u00e9 pivovary za\u010daly st\u00e1\u010det pivo do plechovek v dob\u011b, kdy technologie je\u0161t\u011b nedok\u00e1zala pivo chr\u00e1nit tak dob\u0159e jako dnes.<\/p>\n\n\n\n

U n\u011bkter\u00fdch lid\u00ed tehdej\u0161\u00ed zku\u0161enost vytvo\u0159ila p\u0159edstavu, kter\u00e9 se pak jen t\u011b\u017eko zbavovali.<\/p>\n\n\n\n

Pivo v plechovce znamenalo n\u011bco jin\u00e9ho ne\u017e pivo v lahvi.<\/p>\n\n\n\n

Lahev p\u016fsobila zn\u00e1m\u011b. Zaveden\u011b. Spr\u00e1vn\u011b.<\/p>\n\n\n\n

Plechovka si sv\u00e9 m\u00edsto teprve musela z\u00edskat.<\/p>\n\n\n\n

Tahle minulost pom\u00e1h\u00e1 vysv\u011btlit, pro\u010d zm\u011bna vn\u00edm\u00e1n\u00ed piva v plechovk\u00e1ch trvala tak dlouho.<\/p>\n\n\n\n

I Zichovec se setkal s ur\u010dit\u00fdm odporem.<\/p>\n\n\n\n

Kdy\u017e pivovar p\u0159estal st\u00e1\u010det do lahv\u00ed, \u017e\u00e1dn\u00e9 velk\u00e9 ve\u0159ejn\u00e9 ozn\u00e1men\u00ed se nekonalo, tak\u017ee nep\u0159i\u0161la ani \u017e\u00e1dn\u00e1 dramatick\u00e1 reakce. Martin si vzpom\u00edn\u00e1, \u017ee n\u011bkter\u00e9 pivot\u00e9ky \u0159\u00edkaly, \u017ee pokud lahve zmiz\u00ed, p\u0159estanou Zichovec odeb\u00edrat.<\/p>\n\n\n\n

Nakonec ho odeb\u00edraly d\u00e1l.<\/p>\n\n\n\n

Pivovar tak\u00e9 p\u0159i\u0161el o jedno nebo dv\u011b prodejn\u00ed m\u00edsta ve velk\u00e9m supermarketu.<\/p>\n\n\n\n

\u017d\u00e1dn\u00e1 \u0161ir\u0161\u00ed negativn\u00ed reakce ale nep\u0159i\u0161la.<\/p>\n\n\n\n

Lid\u00e9 pivo kupovali d\u00e1l.<\/p>\n\n\n\n

A plechovka postupn\u011b p\u0159est\u00e1vala b\u00fdt n\u011b\u010d\u00edm neobvykl\u00fdm.<\/p>\n\n\n\n

MIZ\u00cd LAHVE?<\/h2>\n\n\n\n

Pravd\u011bpodobn\u011b ne.<\/p>\n\n\n\n

A pr\u00e1v\u011b tenhle rozd\u00edl je d\u016fle\u017eit\u00fd.<\/p>\n\n\n\n

Zichovec sice lahve opustil, Martin ale neo\u010dek\u00e1v\u00e1, \u017ee se stejnou cestou vyd\u00e1 ka\u017ed\u00fd \u010desk\u00fd craftov\u00fd pivovar.<\/p>\n\n\n\n

Martin o\u010dek\u00e1v\u00e1, \u017ee b\u011bhem p\u0159\u00ed\u0161t\u00edch p\u011bti let budou plechovky mezi v\u011bt\u0161\u00edmi craftov\u00fdmi pivovary st\u00e1le b\u011b\u017en\u011bj\u0161\u00ed. Men\u0161\u00ed pivovary ale podle n\u011bj budou pravd\u011bpodobn\u011b d\u00e1l pou\u017e\u00edvat lahve.<\/p>\n\n\n\n

Ka\u017ed\u00fd pivovar m\u00e1 jin\u00fd objem v\u00fdroby, vybaven\u00ed, z\u00e1kazn\u00edky i ekonomiku provozu.<\/p>\n\n\n\n

To, co d\u00e1v\u00e1 smysl Zichovci, nemus\u00ed automaticky d\u00e1vat smysl mal\u00e9mu lok\u00e1ln\u00edmu pivovaru.<\/p>\n\n\n\n

V samotn\u00e9m Zichovci je ale sm\u011br jasn\u00fd.<\/p>\n\n\n\n

V lahv\u00edch u\u017e nez\u016fstane nic.<\/p>\n\n\n\n

B\u011b\u017en\u00e1 piva budou zpravidla d\u00e1l v plechovk\u00e1ch o objemu 500 ml, zat\u00edmco barrel-aged speci\u00e1ly budou p\u0159ech\u00e1zet do men\u0161\u00edch 330ml plechovek.<\/p>\n\n\n\n

Pro Zichovec u\u017e nen\u00ed d\u016fvod dr\u017eet se lahv\u00ed jen kv\u016fli tradici.<\/p>\n\n\n\n

P\u0159echod je dokon\u010den.<\/p>\n\n\n\n

V\u00cdC NE\u017d JEN ZM\u011aNA OBALU<\/h2>\n\n\n\n

Kdy\u017e stoj\u00edte vedle st\u00e1\u010dec\u00ed linky Zichovce, snadno by se z toho mohl st\u00e1t p\u0159\u00edb\u011bh o hlin\u00edku a skle.<\/p>\n\n\n\n

Jen\u017ee to nen\u00ed to, co se ve skute\u010dnosti zm\u011bnilo.<\/p>\n\n\n\n

Zm\u011bnilo se v\u0161echno kolem nich.<\/p>\n\n\n\n

Technologie st\u00e1\u010den\u00ed se zlep\u0161ila. S r\u016fstem craftov\u00fdch pivovar\u016f za\u010dala hr\u00e1t v\u011bt\u0161\u00ed roli logistika. Z\u00e1kazn\u00edci si zvykli v\u00eddat kvalitn\u00ed pivo v plechovk\u00e1ch. Pivovary za\u010daly jinak p\u0159em\u00fd\u0161let o prostoru, p\u0159eprav\u011b i trvanlivosti piva.<\/p>\n\n\n\n

Nic z toho se nestalo p\u0159es noc.<\/p>\n\n\n\n

Stejn\u011b tak ani p\u0159echod Zichovce.<\/p>\n\n\n\n

Prvn\u00ed pivo v plechovce naplnil Zichovec v roce 2019. Lahve pak pokra\u010dovaly je\u0161t\u011b n\u011bkolik let. A potom, potichu, zmizely.<\/p>\n\n\n\n

\u017d\u00e1dn\u00e1 rozlu\u010dkov\u00e1 kampa\u0148.<\/p>\n\n\n\n

\u017d\u00e1dn\u00e9 prohl\u00e1\u0161en\u00ed, \u017ee lahv\u00edm je konec.<\/p>\n\n\n\n

Nebyl \u017e\u00e1dn\u00fd okam\u017eik, kdy by plechovka zv\u00edt\u011bzila.<\/p>\n\n\n\n

Jednodu\u0161e se stala norm\u00e1ln\u00ed.<\/p>\n\n\n\n

A mo\u017en\u00e1 pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 ta zaj\u00edmav\u011bj\u0161\u00ed zm\u011bna, kter\u00e1 se dnes odehr\u00e1v\u00e1 v \u010desk\u00e9m craftov\u00e9m pivu.<\/p>\n\n\n\n

Ne v tom, \u017ee si ka\u017ed\u00fd pivovar vybere stejn\u00fd obal.<\/p>\n\n\n\n

Ale v tom, \u017ee plechovku u\u017e nen\u00ed pot\u0159eba vysv\u011btlovat.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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OT\u00c1ZKA CHEERS!<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Po rozhovoru o plnic\u00edch link\u00e1ch, kysl\u00edku, logistice, supermarketech a budoucnosti \u010desk\u00e9ho craftov\u00e9ho piva jsme cht\u011bli skon\u010dit u n\u011b\u010deho jednodu\u0161\u0161\u00edho.<\/p><\/p>\n\n\n\n

A tak jsme Martinovi polo\u017eili posledn\u00ed ot\u00e1zku.<\/p><\/p>\n\n\n\n

Kdyby mohl zaj\u00edt na pivo s k\u00fdmkoliv, \u017eiv\u00fdm nebo mrtv\u00fdm, kdo by to byl?<\/p><\/p>\n\n\n\n

Vybral si V\u00e1clava Havla.<\/p><\/p>\n\n\n\n

\u010clov\u011bka, kter\u00e9ho obdivoval a se kter\u00fdm by si r\u00e1d m\u011bl mo\u017enost sednout u piva.<\/p><\/p>\n\n\n\n

A co by mu nalil?<\/p>Krahul\u00edka, le\u017e\u00e1k od Zichovce.<\/p>\n\n\n\n

<\/div>\n<\/blockquote>\n\n\n\n
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Objevte z\u00e1\u0159ijovou kolekci<\/h2>\n\n\n\n

\u0160est pe\u010dliv\u011b vybran\u00fdch \u010desk\u00fdch \u0159emesln\u00fdch piv, vybran\u00fdch k objevov\u00e1n\u00ed, sd\u00edlen\u00ed a spole\u010dn\u00fdm chv\u00edl\u00edm.<\/p>\n<\/div>\n\n\n\n

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ZOBRAZIT KOLEKCI<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

NEXT READ 003 \u00b7 ZICHOVEC The Quiet Shift in Czech Craft Beer How Zichovec\u2019s move away from bottles reveals a much bigger change taking place across Czech craft beer. Article 003 ZICHOVECPackaging, changeand Czech craft 2019First canned beer \u2193 BOTTLES + CANSBoth formats coexist \u2193 TODAYBottles phased out \u2193 WHAT\u2019S NEXT?A new canning line There […]<\/p>\n","protected":false},"author":105489970,"featured_media":3279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Pro\u010d \u010desk\u00e9 craftov\u00e9 pivovary p\u0159ech\u00e1zej\u00ed z lahv\u00ed na plechovky? Zichovec vysv\u011btluje zm\u011bny v kvalit\u011b piva, logistice i p\u0159\u00edstupu z\u00e1kazn\u00edk\u016f.","jetpack_seo_html_title":"Tich\u00e1 zm\u011bna \u010desk\u00e9ho craftov\u00e9ho piva | CHEERS!","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5431,5430],"tags":[5435,5432,5433,5434],"class_list":["post-3275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-read","tag-pivni-obaly","tag-plechovky","tag-zichovec","tag-ceske-craftove-pivo"],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf8sVB-QP","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cheerscz.com\/wp-content\/uploads\/2026\/09\/IMG_5401-2.jpg?fit=3024%2C4032&ssl=1","_links":{"self":[{"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/posts\/3275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/users\/105489970"}],"replies":[{"embeddable":true,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/comments?post=3275"}],"version-history":[{"count":91,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/posts\/3275\/revisions"}],"predecessor-version":[{"id":3414,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/posts\/3275\/revisions\/3414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/media\/3279"}],"wp:attachment":[{"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/media?parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/categories?post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cheerscz.com\/cs\/wp-json\/wp\/v2\/tags?post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}