ARTCILE 001
Curating Every CHEERS Collection
Published July 2026 • 5 min read
Six beers. One collection. Carefully curated.
Behind every CHEERS collection are hours of tasting, comparing and discussing. Our goal isn’t to find six great beers. It’s to create one balanced collection that’s fun to explore and worth sharing.
Every month we look for beers worth discovering.
Not simply the newest. Not the most popular. The ones we’d happily recommend to a friend.
“We’re not looking for the best beer. We’re building the best collection.”
MATĚJ & LOREIN
Founders, CHEERS
01
Discovery
Every collection begins with curiosity.
We visit specialist beer shops.
We follow brewery releases.
We’re always looking for the beer that surprises us.
” Some of the best beers are the ones you almost didn’t try.
— Matěj
02
Tasting
Every beer earns its place.
Matej leads most of our tastings, carefully taking notes on aroma, flavour, balance and drinkability. We often invite friends to join us too, because every palate notices something different.
Some of the best conversations happen around the tasting table
03
Building the collection
Choosing six great beers is only the beginning.
We’re building an experience, not a list.
Every collection is carefully balanced to offer contrast, variety and discovery—whether you’re new to craft beer or already know what you love.
04
Why It Matters
CHEERS isn’t a party box.
It’s about slowing down after a busy day, opening a beer and sharing it with the people around you.
Because the best beers aren’t just worth drinking.
They’re worth sharing.
Explore the July Collection
Six carefully selected Czech craft beers, chosen to be shared and enjoyed.